Alcohol + design
For some reason alcohol has a place of pride in the design world. Maybe it’s the vast amount of money that is sunk into making the image of a brand appealing across all demographics, or perhaps it’s the product that lends itself to the idea of excess by way of outlandish and experimental design. One way or the other, the packaging design industry seems worth its weight in booze because of a constant need for new beer, wine, and hard liquor labels– not to mention the numerous accoutrement associated with mixing, pouring and serving said beverages.
I could extrapolate all this to encompass cigars, sex, etc. But why bother? There’s more than enough to work with in alcohol, and designers are certainly having a field day with the material given. Take this Spanish red I found at Whole Foods. Nothing top-shelf about it, but the design was both eye-catching and persuasive. I’ve been known to pass a bland bottle by because I didn’t feel the design could possibly give way to a great product. I’ve also been hoodwinked by the occasional beautifully-designed but sub-par beverage. In the end, it’s once again very difficult to judge a book by its cover– and in this case, a bottle by its label.
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