APARNA SHONA DUTTA

Retro Type

November 16, 2009 · Posted in typography 

neutra

I’ve been having a hell of a time finding fonts lately. In particular, I’ve been searching for the perfect font to give off a retro, old-style packaging/signage/poster-type look. It is at home all cut up and broken, it looks good messily silkscreened, but it can also stand up to posing on the headlines and buttons of a clean web interface.

What did I come up with?

Neutraface, for now (from House Industries). I’m pretty much in love with the smallcaps A’s dropped crossbar. For some reason it makes me think of looking at an old sign with a pinup girl on it. For my current purposes, it’s giving me a great combination of playfulness and strength. Here’s hoping that it will wow the client as well.

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